How many times have you heard the phrase "from an old family recipe"? It tends to strike a powerful emotion. After all, we identify with great cooking that has stood the test of time. Particularly if it's a special dish or preparation that originates from the family kitchen several generations back, handed down over the years. If we can establish that we're cooking from an old family recipe it has to be authentic. The real deal for sure!
We certainly treasure our own family recipes that have been handed down from one generation to the next. We tend to honor home cooking as better, more wholesome food. Somehow, nothing else can quite measure up to the flavor and taste of that old family recipe.
And the old family recipe makes us feel connected to our family's prior generations. It gives us a sense of duration and permanence. Pretty good family endurance if you can say that you've been preparing a special dish in your family the same way for 150 years.
Sometimes an old family recipe is so good it becomes the basis for starting a company. A commercial food venture based on an old family recipe can leverage a powerful marketing message. For some, it may even come off as a ploy, trying to take advantage of our emotions. After all, if your family recipe is so good that my family will want to feast on your family's cooking, it must be some spectacular food.